How to use different contrasting colors to meet people’s visual psychology?

How to use different contrasting colors to meet people’s visual psychology?Colors with huge differences in hue, lightness, and brilliance are called contrasting colors. The two colors within 120° ~ 180° adjacent to each other in the hue circle are contrasting colors. Among the three primary colors red, green and blue, red and green, green and blue, and blue and red are mutually contrasting colors. Among the three complementary colors, yellow, magenta, cyan, yellow and magenta, magenta and cyan, and cyan and yellow are mutually contrasting colors. Among the complementary colors, red and cyan, green and magenta, blue and yellow are contrasting colors. In the composition, juxtaposition of contrasting colors can achieve a strong and vivid visual effect.

How to use different contrasting colors to meet people's visual psychology?
How to use different contrasting colors to meet people’s visual psychology?

People’s visual psychological perception of color constitutes the basis of color theory. Color psychology is closely related to people’s associations, and it is the psychological precipitation of people in long-term life practice. The psychological effect of color has a certain universality.

Different colors give people different psychological feelings. There are mainly the following categories:

Cold and warm. Cyan, blue, and purple are called cool colors. Cool colors give people a cool psychological feeling and make people feel comfortable. Red, orange, and yellow are called warm colors, which make people feel warm.

Soft and hard feeling. Light colors (such as white, pink) have a soft feeling. Dark colors (black, purple) have a harsh feel.

A sense of movement. Dynamic colors are called dynamic colors. Generally speaking, colors with high saturation, high brightness, and low color temperature (such as red, orange, and yellow) can easily make people feel psychologically dynamic. Colors with a sense of calm are called static colors. Generally speaking, colors with low saturation, low brightness, and high color temperature (such as blue, purple, and gray) tend to make people feel calm in their minds.

How to use different contrasting colors to meet people's visual psychology?
How to use different contrasting colors to meet people’s visual psychology?

 

sense of rhythm. Different hues, lightness, and brilliance colors, periodic, interval, alternating and repetitive changes will produce a sense of rhythm.

Sense of weight. White, light color, bright toning, and cold toning make people feel brisk. Black, dark, dark and warm colors make people feel heavy.

Tension and shrinkage. The warm color has a sense of expansion. Cool colors have a sense of shrinkage.

Sense of time. People watching green for a long time will not cause discomfort. Looking at red for a long time will be upset. It will be uncomfortable to watch purple for a long time.

 

 

 

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